An obvious void in the online survey process is the absence of an interviewer and with them a sense of accountability that was present in the days of telephone and in-person interviews. In this study, an interviewer, or rather the sense of one, is reintroduced by tweaking various aspects of the online survey - including different faces on screen, personalizing introductory text (“I” instead of “We”) and altering the tone (formal vs. friendly/casual) and message (incentive-focused vs. research focused). How does the presence or absence of such visual and textual cues impact reporting accuracy?